100 Thieves' New Collaboration with Attack on Titan is Every Anime Fan's Dream
LOS ANGELES – MARCH 7, 2022 – Premier lifestyle gaming brand 100 Thieves' collaboration with Attack on Titan and Crunchyroll gives fans a variety of ways to engage in the world of anime with influencer-focused content, an LA pop-up event, and a 13-piece apparel collection this March 11-12.
The collaboration marks the first-ever 100 Thieves official anime crossover and serves to break down the walls between gaming, anime, and lifestyle.
With striking gold and deep green colorways, the apparel collection and 100T x AoT campaign bring a bold new view of the world of Attack on Titan to fans internationally. The 13-piece collection is comprised of tops (tees, hoodies, bomber jackets, and a long sleeve) and accessories that nod to fan favorites including Eren Jaeger, Captain Levi, Mikasa, Annie, and more. Fans can purchase the limited-edition collection online at 100thieves.com when it goes on sale this March 12 at 12 pm PT.
The Pop-Up event on March 11 invites fans to enjoy first-looks at the 100 Thieves x Attack on Titan apparel collection and to purchase the collection before it goes on sale online on March 12. Guests can also expect surprise appearances from 100 Thieves Creators, plenty of photo opportunities inside, and the chance to see the Colossal Titan art installation outside of the building, which stands over 40 feet tall, live and in person.
Attack on Titan Final Season Part 2 is currently airing on both Crunchyroll and Funimation.
ABOUT 100 THIEVES
100 Thieves (“Hundred Thieves”) is the premier lifestyle gaming brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube superstar Matthew "Nadeshot" Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular YouTube and social content, created by its world-class gaming talent including Valkyrae, CourageJD, and BrookeAB. With over 100M fans worldwide in just three years, 100 Thieves is one of the fastest growing brands in global entertainment.
Check out https://100thieves.com/ for more info.
ABOUT CRUNCHYROLL
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
